Put simply, we are about helping brands to take control of their programmatic media. Whether it’s assisting in the transition from external dependence to full in-house capability, or some point in between, we are with you every step of the way.
Whether it’s developing full in-house programmatic capabilities or moving to a hybrid model, the REAL path is based on establishing your marketing goals and giving you the capacity and the capability to plan and execute with total confidence.
“The biggest challenges facing the media industry as it transitions to buying and selling more advertising programmatically remain clear: fraud, a dearth of talent and a need to educate those less versed on the subject.”
We believe that ultimately the responsibility rests with advertisers to start asking the hard questions of their agencies and acting on the answers. It is the only way we can see action being taken. The unpalatable fact is that there is no incentive for vendors to solve these problems without significant pressure from you, the buyer.
The key aim of this document is to highlight the need for an industry-wide change in the way in which programmatic media is understood and used by marketers.
Is “Fake News” really the problem? Two years ago the definition of ‘fake news’ was perhaps best illustrated by articles contained in The Onion (www.theonion.com) . With headlines such as ‘U.S. Flag Recalled After Causing 143 Million Deaths’ and ‘Nation’s Dogs Vow To...read more
Welcome to this week’s Fry-Fry Up and we hope everyone enjoyed the recent Easter break. This week have we decided to give you our response to the announcement by the IAB last week of a “Programmatic Fee Calculator to Help Marketers See Where Digital Dollars Go”. As...read more
We can’t seem to take our eyes off the slow motion trainwreck that is the Republican primaries. With the Trump Express continuing to transform the phrase ‘Republican sensibilities’ into an oxymoron, we can only trust that the American system, with all its checks and...read more
Almost everywhere we go at the moment, brands are talking about wanting to ‘omnichannel’. Ok, maybe we are not hearing the specific phrase, “YO, I want to Omnichannel”, but what we are hearing a lot of, is that brands are wanting to advertise in a smarter way to users...read more
Last week I had the opportunity to sit down with Ian Christie and talk about the future of digital media buying. Here is an extract from his highly informative newsletter "At the intersection of Madison Ave & Silicon Valley" Following on from last week’s email on...read more
Our recent white paper; Understanding Programmatic Media - State of the Nation has been featured in Dec/Jan 2016 issue of B&T magazine. Out now! In case you haven't had a chance to download the white paper yet - click...read more