Put simply, we are about helping brands to take control of their programmatic media. Whether it’s assisting in the transition from external dependence to full in-house capability, or some point in between, we are with you every step of the way.
Whether it’s developing full in-house programmatic capabilities or moving to a hybrid model, the REAL path is based on establishing your marketing goals and giving you the capacity and the capability to plan and execute with total confidence.
“The biggest challenges facing the media industry as it transitions to buying and selling more advertising programmatically remain clear: fraud, a dearth of talent and a need to educate those less versed on the subject.”
We believe that ultimately the responsibility rests with advertisers to start asking the hard questions of their agencies and acting on the answers. It is the only way we can see action being taken. The unpalatable fact is that there is no incentive for vendors to solve these problems without significant pressure from you, the buyer.
The key aim of this document is to highlight the need for an industry-wide change in the way in which programmatic media is understood and used by marketers.