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REAL Programmatic looks at your goals, strategies and organisation to provide you with tailor-made solutions and recommendations that deliver real efficiencies and improved ROI...

Not all data is created equal...

Talk to us about a DMP feasibility assessment.

A Data Management Platform is, simply put, a giant ‘processor’ with the ability to turn vast amounts of consumer data into targeted, actionable and powerful digital marketing.

Digital Media Audit

Ultimately, and fundamentally, audits are about giving you peace of mind. Peace of mind that your plans are working and delivering on targets; Peace of mind that your money is being spent appropriately and adding value; Peace of mind that your programmatic strategy is robust.

Talk to us about training...

REAL’s practical training is delivered in person by our own programmatic expert Jonathan Despinidic (JD). We look at the current state of the market, trading across all screens, brands safety, how to leverage data and how to monetise it.

White Paper

The key aim of this document is to highlight the need for an industry-wide change in the way in which programmatic media is understood and used by marketers.
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SERVICES

Put simply, we are about helping brands to take control of their programmatic media. Whether it’s assisting in the transition from external dependence to full in-house capability, or some point in between, we are with you every step of the way.

Whether it’s developing full in-house programmatic capabilities or moving to a hybrid model, the REAL path is based on establishing your marketing goals and giving you the capacity and the capability to plan and execute with total confidence.

WHITE PAPER

“The biggest challenges facing the media industry as it transitions to buying and selling more advertising programmatically remain clear: fraud, a dearth of talent and a need to educate those less versed on the subject.”
Digiday

We believe that ultimately the responsibility rests with advertisers to start asking the hard questions of their agencies and acting on the answers. It is the only way we can see action being taken. The unpalatable fact is that there is no incentive for vendors to solve these problems without significant pressure from you, the buyer.

The key aim of this document is to highlight the need for an industry-wide change in the way in which programmatic media is understood and used by marketers.

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Real Fry-up July 2017

Is “Fake News” really the problem? Two years ago the definition of ‘fake news’ was perhaps best illustrated by articles contained in The Onion (www.theonion.com) . With headlines such as ‘U.S. Flag Recalled After Causing 143 Million Deaths’ and ‘Nation’s Dogs Vow To...

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Fry-Up for 4th April 2016

Welcome to this week’s Fry-Fry Up and we hope everyone enjoyed the recent Easter break. This week have we decided to give you our response to the announcement by the IAB last week of a “Programmatic Fee Calculator to Help Marketers See Where Digital Dollars Go”.  As...

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Weekly Fry-Up for 18th March 2016

We can’t seem to take our eyes off the slow motion trainwreck that is the Republican primaries. With the Trump Express continuing to transform the phrase ‘Republican sensibilities’ into an oxymoron, we can only trust that the American system, with all its checks and...

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NEWS

You too can Omnichannel!

Almost everywhere we go at the moment, brands are talking about wanting to ‘omnichannel’. Ok, maybe we are not hearing the specific phrase, “YO, I want to Omnichannel”, but what we are hearing a lot of, is that brands are wanting to advertise in a smarter way to users...

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