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The Friday Fry-Up

Welcome to our inaugural edition of REAL’s Friday Fry-Up! We know its only Wednesday, but we really wanted to take the opportunity to wish everyone a very Merry Christmas and a happy and prosperous New Year and we know that there is absolutely no chance of...

You too can Omnichannel!

Almost everywhere we go at the moment, brands are talking about wanting to ‘omnichannel’. Ok, maybe we are not hearing the specific phrase, “YO, I want to Omnichannel”, but what we are hearing a lot of, is that brands are wanting to advertise in a smarter way to users...