Fry-Up for 4th April 2016

Welcome to this week’s Fry-Fry Up and we hope everyone enjoyed the recent Easter break. This week have we decided to give you our response to the announcement by the IAB last week of a “Programmatic Fee Calculator to Help Marketers See Where Digital Dollars Go”.  As...

Weekly Fry-Up for 18th March 2016

We can’t seem to take our eyes off the slow motion trainwreck that is the Republican primaries. With the Trump Express continuing to transform the phrase ‘Republican sensibilities’ into an oxymoron, we can only trust that the American system, with all its checks and...

Weekly Fry-Up (26th Feb 2016)

What a week. We didn’t think anyone would beat Charlie Sheen in full ‘warlock’ mode but then along came Kanye West. In hindsight, he’s been on a slow burn for  a while now – Kardashians, Grammys, Taylor Swift… And finally the Mac Daddy of them all – asking Mark...

Weekly Fry-Up (8th Feb 2016)

There were a couple of red faces in the REAL Programmatic HQ at the beginning of this week. Yes, indeed we do need to offer an apology for sending out the same Friday Fry-Up two weeks in a row. Let’s say something went wrong with our marketing automation software....

Friday Fry-Up for 22nd Jan2016

Welcome to the 2016 first edition of the Friday Fry-Up where we look at some of last weeks interesting news articles in the programmatic media landscape. Before we get stuck into frying up the week, we can only hope that most of you have by now, downloaded our White...