You too can Omnichannel!

Almost everywhere we go at the moment, brands are talking about wanting to ‘omnichannel’. Ok, maybe we are not hearing the specific phrase, “YO, I want to Omnichannel”, but what we are hearing a lot of, is that brands are wanting to advertise in a smarter way to users...
Marketers Must Demand Transparency

Marketers Must Demand Transparency

Digital promised measurable ROI. Programmatic promised efficiencies. Real Time Bidding promised fair/true pricing of inventory. Yet, advertisers appear to find themselves in a digital landscape that decreases yield for publishers, increases their own costs and...